A different way to think about social media growth. Going viral feels like the ultimate goal of social media. Thousands of views. A sudden rush of followers. Notifications that don't seem to stop. But what happens after the attention fades? For most brands, very little. A viral post can put your name in front of thousands of people, but consistency is what gives them a reason to remember you. Visibility is not the same as growth. Social media has made attention easy to measur